Laura Lassetter, Southern Humboldt Business and Visitors Bureau


My name is Laura Lassetter, and I am the director of operations for the Southern Humboldt Business and Visitors Bureau.


It is an honor for me to stand here before all of you and speak on this very important topic today.


The Southern Humboldt Business and Visitors Bureau supports the health of the Humboldt County community and the health and sustainability of the cannabis industry as a whole.

The cannabis industry is deemed essential in the eyes of California, and for many decades it has been critical to the economic viability of the County of Humboldt.


The cannabis industry needs to be acknowledged for what it is and its overall positive economic impact and importance to the county of Humboldt.


For decades, the Humboldt cannabis industry served as the underlying driving force of the overall prosperity of the economy for the County of Humboldt. The impact of which spilled over and effectively reached all industries throughout the county in some way or another.


The Cannabis industry is an asset to the County of Humboldt and needs to be treated as such.


The cannabis industry needs to be embraced, supported, and empowered in its efforts to thrive in the regulated market. Yet, today it is merely trying to survive through over taxation and regulation.


Humboldt is known worldwide for the giant Redwood's, the pristine pacific coast, and world-renowned legendary Humboldt cannabis.

We are here today fighting to hold onto our legacy, including our legacy craft cannabis farmers.


Cannabis tourism is on the rise and here to stay. The Humboldt craft legacy farmers hold the key to a story that many visitors in the world want to hear. But these farmers and their stories are facing extinction.


What makes Humboldt unique is our history, our story, our legacy. These legacy cannabis stories are a vital key to a puzzle of the history of Humboldt cannabis. Visitors and consumers want to hear why they ought choose Humboldt cannabis at their local dispensaries.


The legacy stories and tradition of environmental stewardship tell the consumer why Humboldt cannabis is the best for the best reasons.

They need to know their farmer, meet their farmer....so let's help make that possible by making sure the farmer makes it through this transition and not only survives but thrives!


And as in decades past the Humboldt cannabis farmer will continue to add to the overall health of the Humboldt economy.


SO Let's embrace our history here in Humboldt.

Let's make sure that we have legacy farmers that survive the regulatory process to have a thriving canna tourism industry here in Humboldt County.


We need to destigmatize, normalize and educate on every aspect of the cannabis industry.


This is more than just an industry to most here in Humboldt County. It is a culture, a lifestyle, and our home.